Sultan AlMahmoud is a seasoned leader with over 22 years of experience spanning management, payments, digital transformation, marketing and branding, corporate communications, strategy and planning, and business development. Since his appointment as CEO of Instant Cash in 2020, Sultan has been instrumental in driving the company’s substantial growth and spearheading its global expansion. His focus on integrating advanced technologies has enhanced the company’s operational efficiency and expanded its global reach.

Sultan’s deep expertise in the remittance industry dates back to 2006, when he began his career at Wall Street Exchange. There, he held several key roles, including Group Marketing Director and Deputy CEO, where his leadership helped shape the organization’s direction and success. His extensive experience culminated in his promotion to Acting CEO of FINTX, the fintech arm of 7X, in June 2024. In this capacity, Sultan plays a vital role in guiding FINTX and its subsidiaries, including Instant Cash and Wall Street Exchange (UAE), toward continued growth and innovation.

Before entering the remittance and exchange industry, Sultan held various leadership positions at Emirates Post Group Company PJSC (EPGC), including Director of Sales and Retail. He also holds a Master’s in Quality Management from the University of Wollongong in Dubai.

As a visionary leader and key player in the fintech space, Sultan continues to shape the future of financial services, driving transformation, growth, and success across the organizations he leads.

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