Senior Insights Manager
Nika is the Senior Insights Manager for the Mobile Money Programme at the GSMA. She provides the programme and its stakeholders with intelligence and analysis on future trends and opportunities within the Mobile Money sector with a focus on emerging use cases, business models, disruptive innovation, best practices and social impact opportunities. Nika joined GSMA in 2013 and has held various roles, including Data Manager for the Mobile Money Programme, where she was responsible for designing an overarching data strategy to ensure that the Programme keeps providing the most relevant analytics and insights to meet the needs of the industry. She delivered the underlying data for the annual State of the Industry Report on Mobile Financial Services in 2015 and 2016 and co-authored the 2014 and 2015 State of the Industry on Mobile Financial Services Reports. Nika also led the quantitative work related to the international remittances workstream and collaborated with Harvard Business School to publish the first-ever large-sample quantitative analysis of the expansion of digital financial services. Nika holds a PhD in Telecommunications Engineering from the Centre for Telecommunications Research at King’s College London.